We collect several types of information from and about users of our Service:

1.1 Personal Information

Information that identifies you as an individual, including:

• Account Information: Name, email address, password, company name, phone number
• Profile Information: Job title, department, professional interests
• Billing Information: Payment card details, billing address (processed securely through third-party payment processors)
• Communication Data: Information from your communications with us, including support requests and feedback

1.2 Usage Information

Information about how you use our Service:

• Platform Activity: Features used, workflows created, AI interactions, time spent on platform
• Content Data: Files uploaded, prompts submitted, outputs generated
• Usage Metrics: Credit consumption, feature utilization, performance data

1.3 Technical Information

Information collected automatically when you use our Service:

• Device Information: IP address, browser type, operating system, device identifiers
• Log Data: Access times, pages viewed, links clicked, errors encountered
• Cookies and Tracking: Information collected through cookies and similar technologies

1.4 Event Registration Information

When you register for events such as the AI Summit:

• Registration details and session preferences
• Dietary restrictions or accessibility requirements
• Attendance records and participation data

We use the information we collect for various purposes:

2.1 Service Provision

• Creating and managing your account
• Providing access to platform features and AI capabilities
• Processing your transactions and managing subscriptions
• Delivering customer support and responding to inquiries
• Managing event registrations and attendance

2.2 Service Improvement

• Analyzing usage patterns to improve platform functionality
• Training and improving our AI models
• Developing new features and services
• Conducting research and analytics

2.3 Communication

• Sending service-related notifications and updates
• Providing technical support and assistance
• Sending marketing communications (with your consent)
• Notifying you about changes to our Service or policies

2.4 Security and Compliance

• Protecting against fraud and unauthorized access
• Enforcing our Terms and Conditions
• Complying with legal obligations
• Resolving disputes and troubleshooting issues

We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

• Cloud Hosting: Google Cloud Platform, Firebase
• Payment Processing: Stripe
• Analytics: Google Analytics and similar tools
• Communication: Email service providers
• AI Services: OpenAI and other AI model providers

3.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

3.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

We implement appropriate technical and organizational measures to protect your information:

• Encryption: Data is encrypted in transit using SSL/TLS and at rest using industry-standard encryption
• Access Controls: Strict access controls and authentication mechanisms
• Security Monitoring: Continuous monitoring for security threats and vulnerabilities
• Regular Audits: Periodic security assessments and penetration testing
• Employee Training: Regular security awareness training for our team

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Data Type	Retention Period
Account Information	Duration of account + 90 days after deletion
Usage Data	24 months
Billing Records	7 years (for tax and accounting purposes)
Support Communications	3 years
Marketing Preferences	Until you opt out or account deletion

When we no longer need your information, we will securely delete or anonymize it.

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Portability

• Request access to your personal information
• Receive a copy of your data in a portable format

6.2 Correction and Update

• Correct inaccurate or incomplete information
• Update your account information at any time

6.3 Deletion

• Request deletion of your personal information
• Close your account and remove your data

6.4 Objection and Restriction

• Object to certain processing of your information
• Request restriction of processing in certain circumstances

6.5 Marketing Communications

• Opt out of marketing emails at any time
• Manage your communication preferences in account settings

We use cookies and similar tracking technologies to collect and track information about your use of our Service.

7.1 Types of Cookies We Use

• Essential Cookies: Required for the Service to function properly
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Help us understand how you use the Service
• Marketing Cookies: Track your activity for advertising purposes (with consent)

7.2 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our Service.

Our Service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

8.1 AI Model Providers

We use third-party AI services (such as OpenAI) to provide AI capabilities. Your prompts and interactions may be processed by these providers in accordance with their privacy policies. We do not use your data to train third-party AI models without your explicit consent.

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at privacy@tidalai.com.

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restriction of processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

You also have the right to lodge a complaint with a supervisory authority.

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Sending you an email notification (for significant changes)

Your continued use of the Service after any changes indicates your acceptance of the updated Privacy Policy.

We have appointed a Data Protection Officer (DPO) to oversee our privacy and data protection practices. If you have questions about this Privacy Policy or our data practices, you can contact our DPO at:

Email: dpo@tidalai.com